of a Customer
The Asian Trails companies have established
a network which now covers all major Asian tourist destinations. With
offices in all strategic inbound tourism centers throughout South East
Asia, today the Asian Trails uniform can be seen in most countries in
the region, from Thimphu, in the Kingdom of Bhutan to the Lesser Sunda
Islands in the Indonesian Republic.
The Asian Trails vision was first conceived in April 1999 by a
consortium of shareholders, most prominently Luzi Matzig and Evie
Diethelm. Luzi Matzig had formerly been with Diethelm Travel Thailand
for 29 years, while it was Evie Diethelm’s great grandfather who
founded the Diethelm trading company at the end of the last century.
Asian Trails Ltd., Thailand, was the first to start operating on
September 09, 1999 with a staff of now 100-plus experienced managers
and travel specialists. Its headquarters are in state-of-the-art
offices on the 15th and 16th floors of Mercury Tower in downtown
Bangkok, with easy access by skytrain, buses and taxis. There are
branch offices in Phuket and Samui and the company is expected to
handle 90,000 clients in Thailand during 2002 with a projected turnover
of 550 Million Baht.
As official handling agents for major international tour operators such
as the Kuoni Group of companies including Kuoni Switzerland, France,
Spain and Holland (Special Traffic), as well as for TUI Touristik Union
International, Asian Trails Thailand provides quality destination
services to multilingual clients at competitive rates.
Besides Thailand, there are now Asian Trails companies in Myanmar,
Laos, Cambodia, Vietnam, Malaysia and Indonesia, all offering the same
high standard of services.
The organization was deliberately not set up as a parent company with
subsidiaries. Instead, a network of independent companies was created.
All the Country Managing Directors are shareholders in their respective
companies and have signed agreements binding them to each other and to
their respective companies. In addition, nearly all of them hold shares
in the other Asian Trails companies. This web of cross shareholding
ensures that there is a powerful motivation everywhere that all the
Asian Trails companies perform at the highest possible level.
Luzi Matzig personally is the majority shareholder and Managing
Director of Asian Trails Ltd. in Thailand and also holds important
stakes in all companies outside Thailand for which he acts as Group
The Managing Directors in Myanmar, Laurent Kuenzle, in Cambodia,
Jacques Guichandut and in Malaysia, Serge Huber, each own sizeable
portions of shares as well. Country Managing Directors in Indonesia and
Laos have relatively smaller shareholdings, depending on local
partners. A major partner in Indonesia is the Panorama group, one of
the leading tour companies in the country. Panorama owns a fleet of 120
modern coaches and, as licensee for Gray Lines, is the largest operator
of seat-in-coach sightseeing tours in Bali.
Asian Trails Indonesia’s Managing Director is Willem Loots, previously
with Thomas Cook-Colours of Asia. In Vietnam Asian Trails set up
offices in Ho Chi Minh City, Danang and Hanoi under Director Ms. Bui
Thuy Tien. In Bhutan a business cooperation agreement has been signed
with Pristine Druk-Yul Tours & Travel for Asian Trails Bhutan,
with its head office in Thimphu.
All Asian Trails companies operate on the same platform, the TOPAXT
handling system. Asian Trails has created the only truly integrated
service net in Asia, where the lines between front and back offices
have subtly been blurred by database management, and full use is made
of information technology. Online access via the web with instant
confirmations of reservations and rates for hotel bookings and package
tours was introduced in August 2001. An efficient team of experienced
managers, who know their individual terrain extremely well, works in
harmony towards the same goal. All are continuously scouting for
innovative products and are in daily contact with each other, sharing
ideas and information. Training programs are coordinated throughout the
network to ensure that quality is maintained at a consistent level
everywhere and at all times. In short, Asian Trails has become a
standard and aspires to be seen as the benchmark against which others
Asian Trails Ltd.
15th Floor, Mercury Tower, 540 Ploenchit Road, Bangkok 10330, Thailand
Tel: (66) (0) 2658 6080-9
Fax: (66) (0) 2658 6099